Analytics & actionable insights are at the core of the top leadership’s vision, and the company is investing in cutting edge software and technologies to execute on its vision.

We are looking for an experienced Data & Audience Analyst with a strong Power BI visualisation and development background to help drive the growth of our subscription business. This is a very rare opportunity for a driven and experienced individual to form, create and execute on an accessible environment for automated and ad hoc reporting, analysis, and actionable insights.

Working closely with audience development team, the Data Analyst will engage on a daily basis with various stakeholders and teams to provide regular automated reports and analysis and insights using our existing data warehouse capabilities and various data sources. The Analyst will play a crucial role in defining use cases and scenarios leveraging and extending the data stack to drive subscriptions and engagement online. We have deployed a set of applications within our data tech stack and use Power BI Premium for visualizations and distribution. Experience in audience data, insight as well as advanced development of Power BI Solutions are crucial for this role.

The candidate should be critical, pragmatic and have a passion for solving complex problems.

The role and responsibilities:

• Take ownership of reporting, analysis and stakeholder engagement to support daily operations including subscription growth.

• Create and define data models for automated reporting and advanced analysis scenarios.

• Work towards audience segmentations and cohort models for advanced user targeting and funnel conversions.

• Analyse, identify, and communicate drivers for changing KPI behaviour on a prompt and ad-hoc basis and help identify them as they are occurring.

• Create new and enhance existing Power BI Reports to enable stakeholders to understand the what and the why.

• Determine and ensure correct data and analytics flows.

• Engage with audience and product stakeholders to collect and understand data and insight requirements.

• Create, maintain, monitor, and improve regular reports.

• Be a self-starter who works on initiative and not directions.

Experiences and Skills:

• Degree educated, ideally in a numerical or science discipline.

• Minimum of 3 years of experience in data/audience analytics and Power BI development.

• Strong experience with Adobe Analytics, GA, Piano Analytics or similar web tracking tools.

• Strong Experience with marketing and targeting data from Social Media Platforms such as Facebook, Twitter, YouTube.

• Strong experience in Power BI development & visualizations including DAX and M as well as connecting to SQL and non-SQL data sources.

• Must be able to provide web and campaign tracking requirements to development and audience/marketing teams.

• Strong experience in creating data models in Power BI and Power BI Service.

• Strong experience with audience segmentation models, attribution models and funnel conversion analysis using log file data to drive subscription.

• High level of attention to details and thoroughness.

• Experienced in SQL to perform data quality assessments and ad hoc analysis.

• Good understanding of data migration/ETL processes, data management, and relational data models.

• Confident, motivated, proactive, focussed on business objectives and a strong communicator.

• Ability to think data end-to-end.