Purpose of the Role

This is a unique opportunity to shape and scale the GB News brand at a pivotal moment of growth.

The Brand Marketing Manager will lead the development and delivery of high-impact, multi-channel campaigns, bringing the GB News brand to life across on-air, digital, social and third-party platforms.

Operating at the heart of a fast-paced, 24-hour news environment, this role will drive bold campaigns that grow awareness, deepen audience connection and support key business priorities, including membership growth and community engagement.

This is a hands-on role for a commercially minded and creatively driven marketer who thrives on ownership, moves at pace, and delivers campaigns end-to-end, producing work that cuts through. Please note this is an onsite role.

Key Responsibilities:

•Develop and evolve the GB News brand positioning, ensuring consistency across all touchpoints.

•Lead and deliver integrated brand campaigns in collaboration with internal teams and external partners across on-air, digital, social, and paid channels.

•Plan and execute campaigns around major news moments, events, membership initiatives, product launches and key brand milestones.

•Brief and manage creative development with internal teams, ensuring high-quality and on-brand output.

•Set clear campaign objectives, KPIs and reporting frameworks, using insights to optimise performance.

•Ensure seamless execution across all channels, working closely with Performance and Acquisition Marketing to align brand and growth activity.

•Build and manage relationships with third-party distribution platforms to deliver marketing campaigns across inventory to maximise reach and visibility.

•Track and analyse brand performance metrics including awareness, engagement, audience growth and brand sentiment indicators, using insights to refine campaign strategy.

•Deliver campaigns on time and within budget, ensuring strong commercial return and measurable impact.

Qualifications & Experience

•4+ years proven experience in brand, campaign or integrated marketing roles.

•Demonstrated success delivering end-to-end, multi-channel campaigns, ideally for media or consumer brands.

•Strong understanding of brand strategy, creative development and campaign execution.

•Experience working across broadcast, print, digital and social channels.

•Commercially minded, with the ability to deliver campaigns that drive measurable business impact.

•Strong stakeholder management skills and the ability to operate confidently in a fast-